The year 2020 is going to be blue! Classic Blue is the Colour of the Year …
PANTONE Classic Blue is the Colour of the Year. This is what Pantone says about it: “Instilling calm, confidence, and connection, this enduring blue hue highlights our desire for a dependable and stable foundation on which to build as we cross the threshold into a new era.”
Blue represents timelessness and consistency, dependability and constancy, cool superiority and pleasant clarity, self-confidence and stability.
Blue hues not only lend fashion its convincing note, they also present a contemporary elegance on your shoes. As a result, you will find a number of blue lifting and soling materials in the nora® product range.
As early as 2016, our repair portfolio for our premium products “Primus” (6.5mm heels) and “bel-paso” (3mm half soles) had adopted the trendy colour blue. Whether classical or modern, with these two products, craftsmen can provide contemporary yet quality soles to their customers. This soling material presents fascinating accents especially on brown shoes.
In addition, the popular lightweight soling material Astrolight Delta (pictured above) has been a longtime constituent of our 352 jeans blue sole range. Subsequently it was joined by the Lunalight lift sheet in the same colour.
Our lift and cushioning sheet range represents more of the lighter shades of blue, such as 27 (light blue) for the soft materials Lunairmed, Lunairflex, and Lunalastik. Lunasoft SL and SLW are characterised more by the colours 65 (blue) and 111 (royal blue), which come close to Classic Blue.
“We chose blue because it is not a short-lived fad, but a colour that has become firmly established in shoe fashion. It therefore promises to be a longtime favourite for our customers.”